PRE-DRAFT TEASER
The idea was to combine an Auburn hat with NFL team hats to align our whole storyline " AUBURN x NFL " and visually connect not only our fans and team, but potential recruits with the idea that Auburn produces NFL caliber players.
DRAFT RECRUITING || Concept: Emma Arnold, Kevin Ortiz || Design: Dylan Baker
Created custom mailers for our recruits featuring them in scoreboard & uniform of their favorite teams. Names and faces were left off these samples.
PRE-DRAFT MISCELLANEOUS
created to highlight the event and the success Auburn Football has had. These were utilized on @AuburnFootball and tweeted out by Head Coach, Gus Malzahn.
DRAFTED / FREE AGENCY
created to highlight the event and the success Auburn Football has had. These were utilized on @AuburnFootball and tweeted out by Head Coach, Gus Malzahn.
DRAFTED / FREE AGENCY INSTAGRAM STORIES
VIDEO INTEGRATION / DRAFT RECAP
Utilized the same consistent theme and background look to incorporate videos after the announcements were made. Also, once finalized the draft, a quick recap of our guys that got drafted was created.
