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PRE-DRAFT TEASER
The idea was to combine an Auburn hat with NFL team hats to align our whole storyline " AUBURN x NFL " and visually connect not only our fans and team, but potential recruits with the idea that Auburn produces NFL caliber players.
DRAFT RECRUITING || Concept: Emma Arnold, Kevin Ortiz || Design: Dylan Baker
Created custom mailers for our recruits featuring them in scoreboard & uniform of their favorite teams. Names and faces were left off these samples.
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PRE-DRAFT MISCELLANEOUS
created to highlight the event and the success Auburn Football has had. These were utilized on @AuburnFootball and tweeted out by Head Coach, Gus Malzahn.
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DRAFTED / FREE AGENCY
created to highlight the event and the success Auburn Football has had. These were utilized on @AuburnFootball and tweeted out by Head Coach, Gus Malzahn.
![](https://cdn.myportfolio.com/5cbdb8212a7bcc9aea5e9ef66980dca6/bed1a6ed-64d8-4c7e-81d2-4a8221d90f8b_rw_1920.jpg?h=323c42702655b87686f06e2913950323)
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DRAFTED / FREE AGENCY INSTAGRAM STORIES
![](https://cdn.myportfolio.com/5cbdb8212a7bcc9aea5e9ef66980dca6/7c62c98a-b71b-49f7-8caa-8e373bf850df_rw_1200.jpg?h=47cb3612c4cb5f0b1c288cf993297a85)
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VIDEO INTEGRATION / DRAFT RECAP
Utilized the same consistent theme and background look to incorporate videos after the announcements were made. Also, once finalized the draft, a quick recap of our guys that got drafted was created.
![](https://cdn.myportfolio.com/5cbdb8212a7bcc9aea5e9ef66980dca6/0ae70b3f-18e0-4c52-8c60-f19909702c73_rw_1920.jpg?h=fac7da6c2d69a7a19261dd537f2285ff)
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